Visual identity
We develop visual identity as a working system rather than a set of artworks. Logo, type, colour, layout and image treatment, designed to work together consistently across channels, formats and applications.
Visual
Identity
What we do
We create the visual identity that brings a brand to life, and the guidelines that keep it consistent wherever it appears.
Brand identity
We create brand identity systems that turn strategy into a distinctive visual expression. Built from a brand platform, the identity becomes a flexible system that can be applied consistently across every touchpoint.
Brand guidelines
We build brand guidelines for real-world use. They cover the rules, the reasoning and the edge cases, so teams know not just what to do, but how to make the right call when the brand moves into something new.
Visual identity design
We turn visual identity design into practical tools teams can use; templates, components and clear design principles that help the system extend across new formats and applications.
Visual identity, in market
Visual systems need to work wherever the brand shows up. Our local teams help us test how an identity performs across markets, media environments and real applications before the system is finalised.
Our work process
Start from the strategic foundation
We work from the existing brand or communication platform, so the identity expresses a clear strategic direction rather than trying to define one.
Explore the direction
We develop and test visual routes against the markets and media the brand will meet.
Build the system
We define logo, type, colour, layout and image treatment as one connected system.
Make it usable
We turn the identity into practical tools, templates and components teams can use every day.
Test it in market
We check how the visual system performs across markets, media environments and real applications.
Our work
Sydinvest
Launch of the new fund Megatrends
Knorr
Development of strategic food master designs and roll-out
Unoform
New Nordic campaign – Classic Colour Collection
Arla Pro
Collab campaign
LEGO Education
A revitalised brand experience, ready to spark playful learning for a new generation.
Stokke
Smarter workflow and asset production
Arla
Introduction of the new ØKO Yoghurt portfolio
MÆRSK
Sustainability report
What we do in local-first development
Common questions
What is a visual identity?
The system that makes a brand recognisable: logo, type, colour, layout and image treatment, defined so they work together across channels, formats and applications.
What is the difference between CVI and VI?
Corporate visual identity usually describes the organisation-wide system; visual identity is the broader term. In practice the work is the same and we use both depending on the audience.
Do you produce brand guidelines?
Yes, and they are the point. Guidelines that only cover the obvious leave a designer guessing exactly where the brand is most at risk.
Is this the same as brand strategy?
No. Brand strategy defines the broader direction of the brand. A communication platform defines the idea and story the communication builds from. Visual identity defines how that direction is expressed visually.