Uno Form
Re-launch campaign across Scandinavia
Scandinavians are famously colour-averse. It’s pretty much black and white with us. But something’s shifting – and colours are quickly finding their way back into the minds of consumers. So when uno form decided to re-launch their iconic Classic kitchen in 11 new colours, we knew they were on to something.
Insight
We had to address the elephant in the room
Not everyone’s into colours.
But for a growing group of Scandinavian homeowners, they’re back in a big way. So when Danish heritage kitchen brand uno form decided to launch their iconic Classic kitchen in 11 new colours, we saw an opportunity to build on that insight – and celebrate personal style.
The idea
Colours are not for everyone
Building on consumer insights, we developed a campaign idea celebrating courage, individuality and personal style across Scandinavia.
We then brought it to life in a colourful campaign, showcasing the new collection and its 1,573 design combinations across all media: online, in-store, and outdoors.
Now all colour lovers have the choice of saying yes to Arne Munch’s handmade design legacy. Yes, to the finest oak. Yes, to multiple colour wood choices and no to compromises.
