Arla Organic
Product
launch –
new taste
Arla Organic came to us and wanted a campaign focusing on the new taste of their Arla Organic Yoghurt range. The new base in the product stands out as more viscous, creamier, and harmonious, while being less acidic and less astringent. They also wanted the product to be HERO and branding must be through the usage of the product. The product together with the new pack design should solve the tension in the storytelling.
The idea
A deep
dive into
delicious
We set out to create a trustworthy idea that showcases why Arla ØKO yoghurt, with its richer taste and irresistibly creamy texture, is the organic choice to make. So we literally took a deep dive into the delicious creaminess of the new yoghurt.
