Campaign development
We handle campaign development end to end, from insight and idea through to creative and production. Keeping those stages connected helps protect the thinking as the work moves from strategy into execution.
Campaign
Development
What we do
We develop campaigns that are built to connect. Our work is shaped around people and flexible enough to work across every channel.
International campaigns, built locally
For international brands, some markets need campaigns developed from the ground up. In selected markets, we combine audience understanding, cultural context and local market knowledge to create campaigns built for the people they need to reach, while staying connected to the wider brand.
From insight to execution
We start with the audience, category and cultural context before we shape the idea. Our insight tools help identify patterns and opportunities, while people in market help us challenge assumptions, sharpen hypotheses and understand what really matters locally.
An integrated campaign workflow
We bring strategy, creative, content and production into one connected team. That makes it easier to develop integrated ideas, adapt quickly and keep the campaign coherent as it moves across channels, formats and touchpoints.
Activation and refinement
Campaign development does not stop when the work is approved. We can carry the campaign into media planning and activation, ensuring that the idea translates into the right content, formats and executions.
Our work process
Start with the market
We begin by understanding the audience, category, culture and local context.
Find the insight
We identify the tension or opportunity the campaign can credibly own.
Develop the idea
We build the central idea and test it against the channels and formats it needs to work in.
Build the campaign
We turn the idea into a connected campaign system across creative, content and production.
Activate and refine
We carry the campaign into market, learning and improving as it lives across channels.
Our work
Sydinvest
Launch of the new fund Megatrends
Knorr
Development of strategic food master designs and roll-out
Unoform
New Nordic campaign – Classic Colour Collection
Arla Pro
Collab campaign
LEGO Education
A revitalised brand experience, ready to spark playful learning for a new generation.
Stokke
Smarter workflow and asset production
Arla
Introduction of the new ØKO Yoghurt portfolio
MÆRSK
Sustainability report
What we do in local-first development
Brand platforms dev.
Brand platforms, launches and rebrands, built for the market they live in.
CVI / VI
Visual identity and brand guidelines developed as working systems that keep the creative controlled.
Mediaplanning / activation
Activation planned from the start, coordinated into market, and improved while live.
Common questions
What does campaign development involve?
Insight, idea, creative and production. We take a campaign from market understanding through to the work that runs.
Is this different from adapting a global campaign?
Yes. Global-to-Local starts with an existing global campaign or platform. Local-first campaign development starts with the local market and develops the campaign from the ground up.
Do you develop campaigns for every market?
No. We develop campaigns from scratch in selected markets where we have the local presence, market understanding and expertise to do it properly.
What role does local insight play?
Our tools help us identify cultural signals, audience behaviour and market dynamics. People living in the market help us interpret those signals, challenge assumptions and build stronger creative hypotheses.