Packaging adaptation
We take one approved master design and adapt it across every market and SKU you require. Our multi-market packaging adaptation approach keeps every version consistent, accurate and ready for production.
Packaging
adaptation
What we do
We help brands adapt, version and control packaging across markets, languages, claims, SKUs, formats and production, without losing brand consistency.
Language versioning & SKU artwork management
We handle language versioning, claim and information changes, format adaptation and SKU artwork management. Every variation is controlled from the same system, helping reduce duplication, errors and unnecessary rework.
Packaging compliance
We build packaging compliance into the versioning process rather than checking it at the end. Local claims, legal requirements and regulatory packaging compliance are managed as each market version is created, helping avoid late-stage changes.
Packaging localisation
We localise packaging to prepare brands for global travel. Pack copy management runs alongside packaging localisation, so the words and artwork are always built together.
Artwork adaptation, from master to market
We take the approved master file and produce every version the rollout needs, applying the same technical control to each. Packaging artwork adaptation turns a central design system into market-ready artwork without losing the consistency of the original.
Need packaging built to travel?
Our work process
Understand the master design and brand rules
We identify the core design principles, brand assets, layout logic and elements that must stay consistent.
Map the versioning requirements
We define the markets, languages, SKUs, claims, formats, production requirements and timelines involved.
Define the adaptation logic
We establish how the master design flexes across versions while protecting consistency and recognisability.
Build, check and release
We produce, quality-check and release market-ready artwork with the controls needed for reliable rollout.
Support the rollout
We manage corrections, final checks and delivery so every market version is ready for production.
Our work
Sydinvest
Launch of the new fund Megatrends
Knorr
Development of strategic food master designs and roll-out
Unoform
New Nordic campaign – Classic Colour Collection
Arla Pro
Collab campaign
LEGO Education
A revitalised brand experience, ready to spark playful learning for a new generation.
Stokke
Smarter workflow and asset production
Arla
Introduction of the new ØKO Yoghurt portfolio
MÆRSK
Sustainability report
What we also do in packaging
Packaging Design
Packaging design systems that create shelf impact and work across products, categories and markets.
Brand Strategy
Strategic clarity for how your brand should be positioned, expressed and understood on pack.
Packaging Artwork
Production-ready packaging files prepared with precision, technical control and quality assurance.
Common questions
What is packaging adaptation?
Packaging adaptation is the work of turning one approved packaging system into the market-ready versions each language, claim, SKU and format requires.
Do you handle regulatory compliance, or only the artwork?
We build market requirements into the versioning logic and check against them. We are not a regulatory consultancy, so final legal sign-off stays with the client or their advisers.
Can you work from master artwork files we already have?
Yes. Most adaptation work begins with an approved master produced elsewhere, and the first step is understanding the rules already built into it.
Need a stronger
strategic foundation?
Bring us the packaging challenge. We’ll turn it into a practical foundation for artwork that works across markets.
Get in touch