Hero imagery built for campaigns
We create hero imagery and key visuals to agency standard, giving campaigns a strong visual anchor that can travel across markets and formats.
Hero Visual
Production
What we do
We create hero imagery and key visuals built to agency standard for international campaigns.
From concept to final frame
We develop the visual idea, composition, materials, lighting and camera language needed to turn a creative direction into a finished hero asset.
One visual system, every format
We build master visuals that can be adapted into social, digital, retail, packaging and out-of-home formats without losing their impact.
Product truth, elevated
CGI gives us control over every detail, from surface and colour to environment and atmosphere, while keeping the product accurate.
Built to scale across markets
Approved hero assets can be versioned for local markets, channels and campaign moments without repeating the production from scratch.
Need a visual built to travel?
Our work process
Understand the creative idea
We clarify the campaign brief, product truth, audience and visual ambition.
Build the visual world
We develop composition, materials, lighting and environment around the approved direction.
Create the hero asset
We render, refine and art direct the master visual until every detail is ready for approval.
Adapt for every channel
We produce the formats, ratios and market versions the campaign needs.
Deliver to ad spec
We export files matched to each platform's advertising specification, ready to deploy.
What we also do
3D product rendering
CAD files and creative concepts transformed into photorealistic imagery and motion.
Performance Video Creation
Motion graphics, explainers and modular social cuts, built for every channel and format ratio.
AI-assisted video generation
AI-driven workflows that produce market-specific video variants at scale.
Interactive & real-time 3D
Polygon-optimised 3D models for WebAR, configurators and real-time engines.
Common questions
What is a CGI packshot?
A CGI packshot is a product image built from 3D data rather than photographed. It produces the same result as a studio shot, at any resolution or crop, without the product needing to be present.
Do we own the assets outright?
Yes — full commercial ownership, with no recurring talent or image licensing fees. See the note on legal sign-off.
Can you match existing product photography?
Yes. Where a range is part-photographed and part-CGI, we match lighting and material treatment so the two are indistinguishable on shelf or on screen.