The acquisition marks another significant step in Spring CC’s strategy to build integrated creative capabilities across the UK, Europe, and Asia.
By bringing one of Germany’s leading packaging design agencies into the group, Spring CC continues its ambitions and growth through a combination of organic client wins and adding further specialist expertise into the company. For clients in the combined Spring CC and Hajok offering, this delivers further services to help them scale their marketing and creativity.
“Packaging remains one of the most powerful touchpoints between brands and consumers…”
Lars Bo Hansen
CEO & Partner, Spring CC
Lars Bo Hansen elaborates: “In a world where digital communication is becoming increasingly fragmented and automated, the value of physical brand experiences is growing not diminishing. Packaging remains one of the most powerful touchpoints between brands and consumers, and Hajok is among the very best in the region at creating those experiences.”
The acquisition combines Hajok’s branding and packaging expertise with Spring CC’s existing packaging capabilities and global delivery, including scalable production, campaign development, and market adaptation across multiple regions.
Lars Bo Hansen also sees significant opportunities to create value for Hajok’s existing client base through Spring CC’s wider service offering:
“Beyond its exceptional capabilities and strong reputation in Germany, Hajok brings a portfolio of clients for whom our broader competencies will naturally become increasingly relevant over time. This acquisition further strengthens our position as a leading specialist and expert partner, particularly within packaging.”
Founded by Klaus Hajok, the agency has built a strong reputation over more than two decades through consistent creative excellence, deep client relationships, and strategic design expertise. Hajok advises a number of leading international brands across FMCG, beauty, and consumer goods categories.
Klaus Hajok will continue as Managing Director during the transition period, ensuring continuity for both clients and employees.
Both companies emphasize that continuity, culture, and client relationships will remain the highest priorities throughout the integration process. Financial terms of the transaction have not been disclosed.