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Connected marketing ecosystem represented through abstract light trails

What will influence the marketing ecosystem in the future

Abstract red and blue light trails representing the changing role of Marketing Procurement

Procurement's new role: From cost controller to marketing investment manager

Abstract blue and orange image representing collaboration before a marketing brief

Why Procurement's biggest impact starts before the brief

Creative team collaborating around a table

How Marketing and Procurement can work better together

People collaborating around a table on marketing materials

Why do we treat Marketing and Procurement as opponents?

Abstract editorial image for the Spendshift Report 2026

Spendshift Report 2026: All you need to know

Marketing and Procurement systems connected through abstract lines

Procurement's influence in Marketing is changing, not disappearing

Abstract image illustrating performance and business development

Are we all just acting?

Healthcare search and patient education beyond Google

How patients search for healthcare today—and how to be found beyond Google

Client and agency team collaborating together

What does a successful client-agency collaboration really look like?

Food advertising and packaging strategy

How do HFSS & LHF brands still advertise in 2026?

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